Summary:
Xvantage has transformed the GTM (Go to Market) experience with a modern interface and enhanced workflows, aiding vendors and partners in the development, management, and launch of marketing campaigns. The refreshed experience improves navigation, incorporates usability insights gathered from UX research, and provides a more intuitive campaign management experience throughout GTM.
Question: What are the new enhancements in the GTE experience?
Answer:
The redesigned GTM experience reduces friction for vendors and associates, improves adoption, and helps increase campaign creation and Ad Manager order conversion. Specifically, they are identified to have:
Modernized user experience – A refreshed interface with improved layouts and navigation makes GTM easier to use.
Improved usability – Updates based on vendor feedback and UX research address key pain points and make important actions easier to find.
Consistent experience – The redesigned interface provides a more seamless workflow across GTM features in both Xvantage for Vendors and Xvantage for Associates.