How to Create a Goal in CRM

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Overview:

This article explains how to create and manage a goal in Xvantage for Associates (X4A) CRM. Goals help track performance against specific business metrics and measure progress over a defined period.

Important: This functionality is available only to users with one of the following security roles:

  • System Administrator

  • Sales Manager

  • VP of Sales

  • VP of Marketing

Process:

  1. Go to My Apps and open Okta.

  2. In Okta search for X4A and open it.

    • Tip: You can also open Xvantage for Associates directly from My Apps.

  3. Within X4A hover over the left navigation menu and click Sales.

  4. Select CRM from the Sales sub-menu.

  5. In the CRM left navigation menu, navigate to Goals > Goals.

  6. On the command bar, click New.

  7. Configure Goal Details: Complete the required fields:

    • Name - Enter a descriptive name for the goal.

    • Parent Goal - Select a parent goal if you are creating a sub-goal.

    • Goal Metric - Select the metric that will be used to track progress.

    • Goal Owner - Specify the user or team responsible for achieving the goal.

    • Manager - Select the user or team responsible for managing the goal record. This field updates automatically if ownership is reassigned.

  8. Define the Goal Period: Open the Time Period tab and specify the duration of the goal:

    • Fiscal – Select a predefined fiscal period or fiscal year.

    • Custom – Specify custom start (From) and end (To) dates.

  9. Set Goal Targets: Open the Targets tab and enter the target value.

    • The available target field depends on the Amount Data Type associated with the selected metric.

      • Target (Integer) - Used for count-based or whole-number goals. This field becomes available when editing an existing goal.

  10. Click Save to create the goal record.

  11. Configure Child Goals: To associate existing sub-goals with the goal, open the Child Goals tab and select Add Existing Goal.

  12. Monitor Goal Progress: Open the Actuals tab to review performance datal:

    • Actual (Money) – Total value achieved to date.

    • In-progress (Money) – Value accumulated since the most recent rollup calculation.

    • Percentage Achieved – Progress toward the target expressed as a percentage.

    • Last Rolled Up Date –  Date and time of the most recent data refresh.

  13. Configure Goal Criteria: Open the Goal Criteria tab and configure how actual results are calculated:

    • Roll Up Only From Child Goals:

      • Yes - Calculates results using only child goals.

      • No - Includes other qualifying records in the calculation.

    • Record Set for Rollup:

      • Owned by Goal Owner - Includes only records owned by the goal owner.

      • All - Includes all qualifying records within the scope of the goal.

  14. Use the Notes tab to record any additional information related to the goal.

  15. Click Save or Save & Close to complete the process.