How to View Email Performance Data in Campaign Performance in Xvantage for Associates

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Overview:

This guide walks you through the steps to access and view the Email Performance data within the Campaign Performance section of Xvantage for Associates (X4A).

Process:

  1. Go to My Apps and open Okta.

  2. In Okta, search for Xvantage for Associates(X4A) and open it.

  3. Within X4A, hover over the left navigation menu and click Marketing.

  4. Click Campaign Performance.

  5. Select the Email Performance tab.

  6. Review the following details displayed in the report:

    • Start date

    • End date

    • Data as of

    • Total targets

    • Delivered emails

    • Total opens

    • Total unique opens

    • Unique clicks

    • Unsubscribes

    • Open rate %

    • Unique open rate %

    • Click through rate %

    • Click to open rate

    • Unique click through rate

    • Bounce back rate