Summary:
This FAQ discusses Ingram Micro Ultra Program, which is a unified loyalty and engagement platform that brings together rewards, incentives, and tier-based benefits through Xvantage. Resellers are assigned tiers annually based on revenue. Ultra is fully managed within Xvantage, where partners can track their status, access campaigns, and redeem rewards.
Table of Contents:
What is the Ingram Micro Ultra Program?
Why should resellers join Ultra?
What Ultra tiers are available?
How is a reseller’s tier decided?
Can a reseller move between tiers?
Can a reseller be moved down if they stop achieving?
Where can resellers track their Ultra status?
Question 1: What is the Ingram Micro Ultra Program?
Answer: Ingram Micro Ultra is a simplified loyalty and engagement program that brings together rewards, incentives, enablement, and benefits into one unified experience, delivered through the Xvantage (X4C) platform to our reseller partners
Question 2: Why should resellers join Ultra?
Answer: Ultra helps resellers:
Earn rewards for purchases and engagement
Access vendor-funded incentives and campaigns
Unlock tier-based benefits as their business grows
Reduce complexity by managing everything in one platform
Question 3: What Ultra tiers are available?
Answer: There are three tiers: Essential/Advanced/Elite
Question 4: How is a reseller’s tier decided?
Answer:
Once a year review: Every January 1, partner tiers are set based on the total revenue from the previous calendar year.
New partners: If a new partner has no revenue with Ingram Micro or they did not transact within the past year, they are placed in the Essential tier.
Question 5: Can a reseller move between tiers?
Answer: (Moving Up) Yes, if a partner meets the revenue requirement for a higher tier at anytime during the year, they move up immediately.
Question 6: Can a reseller be moved down if they stop achieving?
Answer: (Moving down) Partners do not move down during the year. Tier reductions only happen during the annual review at the start of the new year, based on last year’s revenue.
Question 7: Where can resellers track their Ultra status?
Answer: On the Ultra Membership Page in Xvantage, resellers can see:
Current tier
Progress toward the next tier
Active campaigns
Access to the Rewards Portal