Summary:
Xvantage has enhanced its self-service advertising features by adding more sponsored banner options that vendors can buy and manage directly via Ad Manager. Vendors can now initiate campaigns in additional locations within Xvantage, boosting visibility and offering increased flexibility in targeting reseller audiences.
Question: How does this enhancement work for the vendor and user?
Answer:
By expanding self-service advertising beyond a single placement, vendors gain more opportunities to increase brand awareness, improve campaign reach, and engage resellers through high-visibility locations across Xvantage.
More advertising placements – Create sponsored banner campaigns for new locations on the Xvantage Homepage and Product Detail Pages in addition to existing placements.
Self-service campaign management – Configure and launch banner campaigns directly through Ad Manager.
Expanded reseller reach – Multiple placement options help vendors increase campaign visibility across more areas of Xvantage™.
Greater targeting flexibility – Additional ad zones allow vendors to choose placements that best align with their campaign objectives and marketing strategy.