Overview:
When a reseller is prompted to grant consent, they are authorizing the Microsoft Analytics and Management (MSAM) application to use their Microsoft Entra ID credentials. This consent allows MSAM to:
Access the same information the reseller can already view in Partner Center
Perform the same actions the reseller is already permitted to perform
Display Microsoft Partner Center data directly within the MSAM tool in Xvantage
Microsoft Analytics and Management (MSAM) does not request or obtain any new or elevated permissions when consent is granted. The application leverages the reseller’s existing Microsoft Partner Center permissions to view and manage customer tenants.
MSAM operates on behalf of the reseller, using the reseller’s identity to mirror the same access and actions already permitted within Partner Center.
The MSAM tool provides multiple features and functionalities for managing their customers tenants within a single-pane-of-glass interface, allowing for centralized visibility.
Note: You must be a Global Admin in your Microsoft Partner Center tenant to be able to grant access to MSAM.
Note: To Grant Consent you must have the Microsoft Analytics and Management SKU provisioned in Xvantage for the tool to be available under Cloud Services vertical. Refer to our official article How to Order a Microsoft Analytics and Management (MSAM) SKU in Xvantage™.
Process:
Log in to Xvantage.
Hover over the left navigation menu and click My Business, then select Cloud services.
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Select the Microsoft Analytics and Management in the navigation menu.
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To grant access you will click on the blue button Grant Consent.

This will take you to your Microsoft Account and you will need to sign in with your credentials.
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Once completed the data will begin to sync to Microsoft Analytics and Management tool.