Summary:
This FAQ outlines the Web Content services offered via Ingram Micro’s Xvantage portal.
FAQ
Question 1: What is the purpose of Ingram Micro’s Web Content service?
Answer: Web Content services help resellers access rich content—such as product images, marketing text, and specifications—to enhance their eCommerce websites. This improves the user experience, supports side-by-side comparisons, and boosts conversion rates.
Question 2: Does Ingram Micro provide product content directly?
Answer: No, Ingram Micro does not offer web content directly. Instead, it partners with content providers like Etilize and Icecat, who supply up-to-date and detailed product information that can be used across online stores and catalogues.
Question 3: What is the Etilize Spex Source Program?
Answer: The Etilize Spex Source Program is available exclusively for Ingram Micro resellers. It provides:
• Product images and marketing copy
• Category and part number info
• Search keywords and popular features
• Structured data for eCommerce use
This content is ideal for online stores, digital catalogues, and marketing materials.
Question 4: What are the benefits of using Etilize?
Answer:
• Centralised, consistent product data for SEO and comparison rankings
• Better shopping experiences via cross-sell and up-sell features
• Increased conversion through informed buying decisions
• Reduced manual content creation
Question 5: What is Icecat, and how does it work?
Answer: Icecat is an electronic product content provider under the iMerge eCommerce group. It offers:
• Open and Full-service levels
• A vast open-source catalogue with data for over 0.5 million products from ~300 vendors
• Support for various industries including IT, consumer electronics, telecom, and office supplies
Vendors like HP, Cisco, Samsung, Sony, and LG are part of Icecat’s content base.