Ad Manager - Additional Self-Service Sponsored Banner Placements FAQ in Xvantage for Associates

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Summary:

Xvantage has enhanced its self-service advertising features by adding more sponsored banner options that vendors can buy and manage directly via Ad Manager. Vendors can now initiate campaigns in additional locations within Xvantage™, boosting visibility and offering increased flexibility in targeting reseller audiences.

Question: How does this enhancement work for the vendor and user?

Answer:

By expanding self-service advertising beyond a single placement, vendors gain more opportunities to increase brand awareness, improve campaign reach, and engage resellers through high-visibility locations across Xvantage™.

  • More advertising placements – Create sponsored banner campaigns for new locations on the Xvantage™ Homepage and Product Detail Pages in addition to existing placements.

  • Self-service campaign management – Configure and launch banner campaigns directly through Ad Manager.

  • Expanded reseller reach – Multiple placement options help vendors increase campaign visibility across more areas of Xvantage™.

  • Greater targeting flexibility – Additional ad zones allow vendors to choose placements that best align with their campaign objectives and marketing strategy.