Summary:
This article explains why the BAD_MARKET_SEGMENT error occurs during an Adobe subscription migration or import and outlines the steps required to align the subscription and reseller market segments before retrying the import.
Issue:
When attempting to import an Adobe subscription using Seamless Move in Xvantage™, the following error message may be displayed:
“Migration / Import Error: BAD_MARKET_SEGMENT”
This error prevents the subscription from being imported successfully.
Cause:
The BAD_MARKET_SEGMENT error occurs when the Adobe subscription's market segment does not match the market segment associated with the reseller attempting the import.
Common causes include:
The subscription is classified as Government, but the reseller is configured for the Commercial segment.
The subscription is classified as Commercial, but the reseller is configured for the Government segment.
The Adobe Reseller ID assigned to the customer does not match the expected reseller ID for the subscription's market segment.
Government and Commercial reseller configurations are not aligned between Adobe and Xvantage™.
Because Adobe validates market segment eligibility during the migration process, the import is blocked until the mismatch is resolved.
Resolution:
Identify the market segment associated with the Adobe subscription.
Commercial
Government
Verify that the reseller initiating the import is authorized for the same market segment.
Confirm that the Adobe Reseller ID associated with the customer account matches the appropriate reseller configuration.
If a mismatch exists:
Update the reseller assignment through the appropriate Adobe process, or
Use the reseller account that corresponds to the customer's market segment.
After the reseller configuration and market segment have been aligned, retry the import using Seamless Move.
Note: Government subscriptions require Government-authorized reseller credentials. Commercial reseller credentials cannot be used to migrate Government subscriptions.
Verification
After correcting the market segment mismatch:
Return to Seamless Move.
Retry the migration or import.
Verify that the subscription imports successfully without the BAD_MARKET_SEGMENT error.
If the error persists, review the reseller configuration in Adobe and contact Ingram Micro Support for assistance.